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REI: Taking design to new heights

A decade ago I wrote about REI’s retail space in my masters’ thesis. Here’s a nice example of how successful branding strategies evolve.

Right-Brainers unite (and save the world)

The going joke when I was in college was that English majors were destined for a life of poverty. Back then computer science, law, and accounting were the fastest tracks to a secure future. For a quite a while, it proved true.

Not any longer, says Daniel Pink in his book A Whole New Mind: Why Right-Brainers will Rule the Future. Pink argues that the era of left-brain knowledge worker has given way to a new world—one where people with artistic and more holistic perspectives are needed the most.

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